Amul's India

Beautiful book-both content and design! Definitely not another coffee table book.This book tells the story of Amul girl in short. Its interesting to know that the design house was given free hands to choose the subject for its hoarding.I think thats the reason why Amul girl is so popular and so relevant.

Personally  i do not have any memory of seeing Amul hoarding anywhere near my home town or in chennai but i read about it in papers and books.Apparently many of the celebrities followed these hoardings for a long time it seems.Nowadays actors ,actress,politician and sportsmen take it as a prestige to come up in Amul hoardings.

Definitely this book is a keepsake and addition to any library.At the end , there is a poem by Manish Jhaveri which explains the whole ad-making process at Amul, really nice one!Another nice thing about the book is that it did not talk much about Amul brand or Dr.Kurien, its just talks about  Amul's advertising.Definitely the book has the flavors of India from Politics to Scandals,Bollywood to Sportsmen, all the important event and personalities had been captured beautifully.

Contributions from Harsha Bogle ,Shobhad De,Dravid,Amitabh  Bachchan and others made this book even better.All shared their experience with Amul's moppet.

A great book.